What is old is new again. Black becomes the ‘new black’. Everything in this life has a cycle. This article: “4 Trends Impacting Retail Marketing Strategies” is an interesting read.
Every year, it is with bated breath that we await the latest box score report, letting us know who is up, and what magazines are really making it happen at retail. Click here for the 2018 report.
Magazines and Books at Retail (MBR) hosted another stellar day of learning, providing some interesting insights about what’s happening at retail, and online, at the Marriott in Markham, Ontario, on October 21st. As always, this event was packed with value.
The meeting began with round table meetings in the morning, where retailers, representatives from retail, consultants and magazine publishers were able to discuss what’s new and exciting, and to also take care of a little business. The presentations kicked off over lunch, with our own Craig Sweetman announcing the winners of the 2018 IAG Retailer Awards. Retailers who support the magazine category and whose sales surpassed those of the industry were presented their awards this summer. Click here to see this year’s winners.
I, then chatted about how the industry members could get involved in the promotion of the magazine category, by providing content for our blog, this blog. So many positive stories are going on out there from new title launches, to hot covers and titles that continue to grow month after month, and year after year. These are the stories the industry should be hearing more of, and we encourage, no, we would love guest contributors to our blog. Reach out and become a contributor.
Melanie Rutledge of Magazines Canada then joined the podium with the exciting launch of an upcoming research study to be conducted focusing on the area of Click and Collect for publications. Together with Phil Scrutton of Brandspark International and Craig Sweetman of CRS Media, they reviewed the still relevant findings of 2016 research and introduced this vital new research project that is funded through Heritage Canada. Click here to have a look at the presentation.
What’s hot, what’s not… Scott Gosse, Metro 360 gave the latest box score that surprised some of us with the magazine stats. Click here to view.
Amar Singh, Senior Analyst at Kantar Retail IQ put together a program specifically for the Canadian magazine and book retail audience ~ eCommerce in Canada. Always insightful and entertaining, he talked to key omnichannel retailer strategies: Loblaws, Sobeys, and Walmart. Not only did he provide what is happening in the marketplace and with consumers, he brought forth implications and opportunity for books and magazines. Click here to view.
The jam-packed day concluded with impressions of the day from industry experts: Annie Gabriellian, St. Joseph Media, Carm Alfano, TNG Canada, Craig Sweetman, CRS Media, and Dean Waldron, Metro 360.
Special thanks goes out to Jerry Lynch, MBR President and to Jose Cancio for organizing such an important industry event.
…”one of the best yet!”
… “valuable shopper insights”… “
These are just a few of the comments that came out of the recent Magazine and Books at Retail (MBR) conference in Toronto on October 23. The conference packed in some powerhouse speakers who had real value to offer.
Dr. Dave Williams, astronaut, aquanaut, pilot, surgeon, CEO and author of Defying Limits: Lessons from the Edge of the Universe, was so inspiring with the message that we all want to make a difference and we just need to step up to do it. Jeff McNulty, Vice President at Presse Commerce spoke passionately about how magazines continue to take a central role at their retail stores and how they are important to consumers. Amar Sing from Kantar Retail provided some valuable insights into the Canadian retail landscape.
So many nuggets of information and value provided that we could write a book. (or at least a lengthy paper). However, we know people are busy, so here are the Industry Action Group’s Top 5:
Magazines are still very important to retail
It was great to see that magazines are still very important and relevant to retailers in Canada. This was evident in listening to Jeff McNulty of Presse Commerce and looking at the pictures of the winners of the IAG Retailer of the Year Awards. Retailers appreciate recognition of their efforts. The category responds when there is a supportive supply chain and engaged retailer. And yes, category has legs but it requires attention. We as an industry have a publicity issue. Magazines and books, must find a way to celebrate and publicize their successes.
Geographically, Canada has a larger land mass than the United States, however the reverse is true in terms of population density. Canada hosts 10% of the entire North American population, with 36.4 million people country-wide, but produces 12.8% of the English language sales on the newsstand! This becomes even more impressive when you add in the fact that French is the mother-tongue of about 22.3% of the Canadian population or about 7 million Canadians. The majority of the French language population reside in the province of Quebec and of that 7 million, 4.5 million only speak French and as such are not consumers of English language magazines!