MBR Canada Event Brings Together Industry Experts

Magazines and Books at Retail (MBR) hosted another stellar day of learning, providing some interesting insights about what’s happening at retail, and online, at the Marriott in Markham, Ontario, on October 21st. As always, this event was packed with value.

The meeting began with round table meetings in the morning, where retailers, representatives from retail, consultants and magazine publishers were able to discuss what’s new and exciting, and to also take care of a little business. The presentations kicked off over lunch, with our own Craig Sweetman announcing the winners of the 2018 IAG Retailer Awards. Retailers who support the magazine category and whose sales surpassed those of the industry were presented their awards this summer. Click here to see this year’s winners.

I, then chatted about how the industry members could get involved in the promotion of the magazine category, by providing content for our blog, this blog. So many positive stories are going on out there from new title launches, to hot covers and titles that continue to grow month after month, and year after year. These are the stories the industry should be hearing more of, and we encourage, no, we would love guest contributors to our blog. Reach out and become a contributor.

Melanie Rutledge of Magazines Canada then joined the podium with the exciting launch of an upcoming research study to be conducted focusing on the area of Click and Collect for publications. Together with Phil Scrutton of Brandspark International and Craig Sweetman of CRS Media, they reviewed the still relevant findings of 2016 research and introduced this vital new research project that is funded through Heritage Canada. Click here to have a look at the presentation.

What’s hot, what’s not… Scott Gosse, Metro 360 gave the latest box score that surprised some of us with the magazine stats. Click here to view.

Amar Singh, Senior Analyst at Kantar Retail IQ put together a program specifically for the Canadian magazine and book retail audience ~ eCommerce in Canada. Always insightful and entertaining, he talked to key omnichannel retailer strategies: Loblaws, Sobeys, and Walmart. Not only did he provide what is happening in the marketplace and with consumers, he brought forth implications and opportunity for books and magazines. Click here to view. 

The jam-packed day concluded with impressions of the day from industry experts: Annie Gabriellian, St. Joseph Media, Carm Alfano, TNG Canada, Craig Sweetman, CRS Media, and Dean Waldron, Metro 360.

Special thanks goes out to Jerry Lynch, MBR President and to Jose Cancio for organizing such an important industry event.

Stronger, Better, Faster, Men’s Health Magazine’s Focus

Mr. Magazine™ interviewed  Ronan Gardiner, VP/CRO/Publisher, and Richard Dorment, Editor In Chief, Men’s Health this past week and for a legacy brand of 30 years, they are still bringing the game.

“At 30 years of age, Men’s Health is speaking to more men across more platforms than ever before according to Ronan Gardiner, VP, Publishing Director & Chief Revenue Officer, and Richard Dorment, Editor in Chief. With 12 million readers in print, 8 million online, and 15 million across all social platforms, Men’s Health is a legacy brand that is still as vibrant and as relevant today as it was 30 years ago.”

Certainly the consumer continues to be very interested in health and that is a contributing factor to Men’s Health Magazine’s continued success, but they also continue to evolve the brand and that is exciting to new readers.

“According to Rich, fitness, and health and wellness have never been more prevalent than in today’s changing male environment, hence the new tagline which epitomizes the “new” Men’s Health, where vitality is the core of the brand.”

It’s nice to see a brand that is thriving…

“All Mr. Magazine™ can say is Men’s Health seems to be A-Okay, no stress test needed. And with its cornerstone print product thriving, digital and social growing, the brand shows no signs of slowing down as it nears its 30th anniversary. And check newsstands as the October issue of the Stronger, Faster, Better Men’s Health hits today!”

Click here to read the entire article. 

Magazine Categories Capture Trends

Magazine categories have always been interesting to me, because they speak to the current Zeitgeist. Some of these categories may contribute quite small dollar numbers in the grand scheme of magazine sales, but they do tell a story of what we are currently thinking, doing, and feeling. This categorization, be it surprising or confirming of what you think, is at minimum, interesting.

Read more

Learn About Magazine Resilience at MagNet. Canada’s Magazine Conference is Coming Up Quickly

MagNet 2018 will take place Wednesday, April 25 and Thursday, April 26th in Toronto.

Canada’s Magazine Conference, MagNet, is North America’s largest gathering of magazine media stakeholders. Of special interest this year is a session moderated by our very own, Craig Sweetman. Recent research from BrandSpark International turns the page on assumptions about magazines at retail. The BrandSpark research findings, Magazine Resilience: Who’s Buying at Retail?  reveals how retailers and publishers can leverage magazines to enhance the overall shopping experience.

Other sessions of interest Wednesday, April 25
Global Intensives – The Economist: Doubling Down on Circulation to Grow Audience and Profits
How Canadian Marketers Can Leverage Data for Greater Profitability

Thursday, April 26
Global Intensives – Magazine Media: Better. Believe It.

Check out the MagNet 2018 information in greater detail by clicking here.