Magazine categories have always been interesting to me, because they speak to the current Zeitgeist. Some of these categories may contribute quite small dollar numbers in the grand scheme of magazine sales, but they do tell a story of what we are currently thinking, doing, and feeling. This categorization, be it surprising or confirming of what you think, is at minimum, interesting.
The categories that have seen gains recently are the following:
Gay/ Lesbian Lifestyle
Regional / City
Is today’s uncertain climate getting people to reach for these? It’s certainly possible
Magazine categories that are bucking the average trend are as follows:
If this is next year, I wonder what shift would be in popular categories?… We’ll keep you posted.