Magazine categories have always been interesting to me, because they speak to the current Zeitgeist. Some of these categories may contribute quite small dollar numbers in the grand scheme of magazine sales, but they do tell a story of what we are currently thinking, doing, and feeling. This categorization, be it surprising or confirming of what you think, is at minimum, interesting.

The categories that have seen gains recently are the following:
Ethnic/Religion
School Guides
Agriculture
Football
Travel
Collectibles
Gay/ Lesbian Lifestyle
Science/ Nature
General Interest
Astrology Horoscopes
Regional / City
Pets
History
Entertainment
Outdoors/ Camping
Comics
Calendars
Crosswords/ Puzzles

Is today’s uncertain climate getting people to reach for these? It’s certainly possible

Magazine categories that are bucking the average trend are as follows:
Boating
Music
Children
Bridal
Wine/Spirits
Golf
Woodworking
Celebrity
Home Décor
Literature
Hockey
Health/ Wellness

If this is next year, I wonder what shift would be in popular categories?… We’ll keep you posted.