Did you ever wonder what the market share was for English language publications was per province versus the percentage of English language as 1st language speakers there were in Canada?

Well we have the answer for you in the chart below?

The highlighted provinces/territories outperform in terms of market share of copies sold versus provincial/territorial population versus overall Canadian population.

Also very interesting is the number of copies sold per person per year on average is highest in the Yukon and the Northwest Territories. We would  hazard a guess that this has a lot to do with limited activities available.

Source: CTC Boxscore